Jon, The Waikiki Marketer

Why Mass Link Submissions are Dangerous to Your SEO Efforts

If you do directory link submissions, you probably have seen offers that looked something like this: ‘Submit your site to over 300 other directories instantly!' or ‘Let us do the directory submissions for you!'. I have to admit that, at times, I'm tem... Read >

How To Roll Out Your Link Campaign Like a Red Carpet

Link campaigns are essential. Vital. The off-site foundation to your SEO effort. The problem is that the search engines, especially Google, are combating search optimization that appears blatant? Why? Because it's all a part of the game. Google and the... Read >

How To Focus Your SEO On Profits

Most businesses don't realize that search ads can do a lot more than just bring in traffic. The full potential of search ads, like Google AdWords & Yahoo Ads, would fill more than a few articles. So here we'll just look at one use - improving your... Read >

How To Focus Your SEO & Open Up Your Profit Margin

Your SEO should be not only a long-term strategy, it must be a focused one as well. What does that mean? First let me tell you what it DOESN'T mean. Many sites make their main keyphrase very obvious. That's not necessarily bad SEO. The problem... Read >

Link Text: Strategy for Success & Self Respect

Does this sound familiar? ‘How say it is just as important as what you say'. It's one of those clichés that tends to be said by people you have to listen to, but you don't respect. You know the kind - they say things like ‘Let's all start th... Read >

Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising

Is the click fraud problem too big? Short answer: No. For the long answer, and to understand why it isn't, read on. Click fraud is out there. It is a serious problem. And you should know everything you possibly can about it. BUT it should no... Read >

What Is Web Usability

Web Usability. It sounds very simple. "It's just how to use the Web, right? I already know how to do that." That's not exactly right. In fact, Web Usability is the layout, construction, structure and navigation of your website. Does that sound simple now?... Read >

Why Google Web Accelerator Is (Very) Bad for Your Business

Google's production is truly a thing of wonder. They are constantly churning out new tools that are truly fascinating, even useful. They're also very controversial. Google Maps' expansion to include street views of addresses has angered more than one resi... Read >